It is finally time, on the 21th of November 2019 the UGent Business Game returns!

The UGent Business Game is a business competition for all students of Ghent University that will graduate this year or next year. We invite you to “de Aula” to assemble a team of 4 students and challenge yourselves during multiple business cases from top-notch companies. Improve your out-of-the-box thinking skills, enhance your teamwork performance and learn from the best.

The competition consists of three rounds. During the first and second round the challenges are provided by delaware and Procter & Gamble. The top 10 teams move on to the finale and get to work on a business case from McKinsey&Company. They pitch their ideas and solutions to a jury to win first place. The most creative team will take home the creativity reward. Of course, all participants benefit from a fun and incredible learning experience.

We will give 140 selected students the chance to participate!

The third edition will be even bigger and better again due to a collaboration between the Faculty of Economics and Business Administration, de Vlaamse Economische Kring (VEK) and de Vlaamse Technische Kring (VTK) together with some amazing companies.

Are you the next winner of the UGent Business Game? Don’t miss out and register now!


  • 09u30: Welcome
  • 10u00: Business Case 1 by delaware
  • 12u00: Lunch break
  • 13u00: Business Case 2 by Procter & Gamble
  • 15u00: Coffee break
  • 16u30: Feedback
  • 17u00: Business Case 3 by McKinsey & Company
  • 19u00: Pitching of the final solutions
  • 20u30: Network reception
  • 21u00: Feedback + award ceremony
  • 22u00: The end


At delaware we're passionate about combining technology and business. We don’t use technology for the sake of technology: It’s the way we help other companies to do what they love doing, but in the most efficient way. Our #peopleofdelaware are all consultants, but each passionate about a specific domain. Whether you’re interested in operations, supply chain, data, software development, …you’ll find your spot here. Come and feel the buzz of collaboration and creativity of every one of our consultants when you walk through our door!

P&G is the world’s largest consumer goods company and home to 65 iconic, trusted brands that make life a little bit easier in small but meaningful ways. Among them: Dash®, Always®, Ariel®, Dreft®, Gillette®, Head & Shoulders®, Oral B®, Pampers®, Swiffer® and Venus®. Our purpose is to improve lives for 5 billion consumers in 180 countries through leading, billion-dollar brands. We always begin with the consumer in mind, and then we see how our brands can go beyond and help make life better for everyone, everywhere.

We help organizations across the private, public, and social sectors create the change that matters. From the C-suite to the front line, we partner with our clients to transform their organizations in the ways that matter most to them. This means embedding digital, analytics, and design into core processes and mind-sets; building capabilities that help organizations and people to thrive in an ever-changing context; and developing excellence in execution to ensure that actions translate into outcomes, quickly and sustainably. With over 30,000 exceptional people in 65 countries, we combine global expertise and local insight to help create the change that truly matters.


Fill in the form below if you would like to participate. Every team needs to consists out of 4 students of Ghent University. You can register as a group of 2 students and we will try to combine you with another group of 2. If this fails, your registration won't be approved. We will screen all submitted teams and choose 35 teams to participate. Every group has to pay a participation fee of €20. In return you will get free drinks, coffee and food all day long on top of a great learning experience! Please bring at least one laptop per team, you will need it during some cases.

You are free to upload your resume. This will only be used for the selection process and not for commercial purposes.

Registration is open from the 1st of November (12:00 p.m.) until the 13th of November (11:59 p.m.). All registered teams will hear from us the 14th of November.



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