It is finally time, on the 20th of November 2018 the UGent Business Game returns!

The UGent Business Game is a business competition for all students of Ghent University that will graduate this year or next year. We invite you to “de Oude Vismijn” to assemble a team of 4 students and challenge yourselves during multiple business cases from top-notch companies. Improve your out-of-the-box thinking skills, enhance your teamwork performance and learn from the best.

The competition consists of three rounds. During the first and second round the challenges are provided by Delaware and Procter & Gamble. The top 10 teams move on to the finale and get to work on a business case from McKinsey&Company. They pitch their ideas and solutions to a jury to win first place. The most creative team will take home the creativity reward. Of course, all participants benefit from a fun and incredible learning experience.

We will give 140 selected students the chance to participate!

The second edition will be even bigger and better due to a collaboration between the Faculty of Economics and Business Administration, de Vlaamse Economische Kring (VEK) and de Vlaamse Technische Kring (VTK) together with some amazing companies.

Are you the next winner of the UGent Business Game? Don’t miss out and register now!


  • 13u00: Welcome
  • 13u30: Business Case 1 by Delaware
  • 15u30: Coffee break
  • 16u00: Business Case 2 by Procter & Gamble
  • 18u00: Walking diner + announcement finalists
  • 19u00: Business Case 3 by McKinsey & Company
  • 21u00: Pitching of the final solutions
  • 22u00: Network reception
  • 22u30: Feedback + award ceremony
  • 23u30: The end


In Delaware we're passionate about combining technology and business. We don’t use technology for the sake of technology: It's the way we help people to do what they love doing, but in the most efficient way. How? We’re on top of innovations and that’s just one of the things we #peopleofdelaware like. Whether you’re interested in software development, business processes or data analytics, we’re sure that you will love working here! All of this, makes delaware a unique place to work. It’s what makes us different! We’re eager to get to know YOU and discover what makes YOU different!

P&G is the world’s largest consumer goods company and home to 65 iconic, trusted brands that make life a little bit easier in small but meaningful ways. Among them: Dash®, Always®, Ariel®, Dreft®, Gillette®, Head & Shoulders®, Oral B®, Pampers®, Swiffer® and Venus®. Our purpose is to improve lives for 5 billion consumers in 180 countries through leading, billion-dollar brands. We always begin with the consumer in mind, and then we see how our brands can go beyond and help make life better for everyone, everywhere.

Who are we? We are a top management consulting firm with +9,000 consultants deployed from 106 offices in more than 60 countries. We help leading companies and institutions make distinctive, lasting, and substantial improvements in their performance. We advise worldwide organizations on issues of strategy, organization, operation and technology. Our people come from diverse backgrounds and are energized by finding innovative solutions that help clients thrive. We know that fulfilling our promises to our clients starts with our people.


Fill in the form below if you would like to participate. Every team needs to consists out of 4 students of Ghent University. We will screen all submitted teams and choose 35 teams to participate. Every group has to pay a participation fee of €20. In return you will get free drinks, coffee and food all day long on top of a great learning experience! Please bring at least one laptop per team, you will need it during some cases.

Registration is open from the 3rd of November (12 p.m.) until the 11th of November (12 a.m.). All registered teams will hear from us the 13th of November.



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